Masterclass with Oliviero Toscani 2019

Graz / Austria

“Is taking pictures enough to be a photographer?ˮ

The Italian advertising revolutionary is coming to Styria. And for two days you can watch him at work and learn from him. On 19 and 20 October Atelier Jungwirth is organizing a two-day Masterclass with the Milan-born photographer, which will convey fascinating insights into Toscani’s imagination not only for photographers but for creative individuals from all sectors. Not technology but the art of looking under the surface of things is paramount.
The workshop is entitled: “Is taking pictures enough to be a photographer?ˮ

To make it clear right away – taking beautiful pictures was always too little for Toscani. His photography is interested in real social issues. Against the background of war, anorexia and HIV imagery emerges that startles and gives even traditional companies significant impetus to finally open their eyes. Whether the photos are nevertheless “beautifulˮ has been debated fiercely for decades.

The Italian neither goes easy on himself nor on his customers. He looks under the sparkling surface and, in this way, creates new iconic pictures. Toscani has achieved so much in his career that only a small part can be re-told here. In addition to his work for Benetton he also created campaigns for Esprit, Chanel and Fiorucci. He worked for Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern and Liberation. He founded the magazine “Colorsˮ and was significantly involved in the establishment of Benetton’s creative workshop “Fabricaˮ. And he is considered to be a committed teacher who passes on his knowledge with passion.

Since 2007 he has been travelling around the world for his project RAZZA UMANA ( The aim is to capture the diversity of humankind on photographs and videos. There will be an exhibition of Toscani’s works at Atelier Jungwirth in Graz as well as a talk, also in Graz, on 17 October.

“Is taking pictures enough to be a photographer?ˮ
19. + 20.10.2019 / Masterclass • 33 hours

Venue: Atelier Jungwirth, Opernring 12, 8010 Graz
The Masterclass will be held in English.

Information and Registration
Atelier Jungwirth, T: +43/316/815505,